If you are a content creator, or a graphic designer looking to stand out in the digital landscape, AI image generation tools are the way forward. They offer endless possibilities for creative expression, simplify the process of creating content, save time and are budget friendly. I am going to use two of the most popular, (and in my opinion the best) as examples here, Midjourney and Dall.E 3. I use each of these daily, for various tasks. They are easy to use, perfect for visual storytelling, content creation and are lots of fun to use.
Make Your content Pop, with Stand out Aesthetics.
AI image generation makes it possible to create unique, high-quality images that capture attention and drive engagement. All you really need is your imagination, after that, you play with words, creating prompts to try and convey the image you see in your mind. Sometimes AI will give you perfect results first time, other times you will have to work a little harder to fashion the image you want to create. The more you play, the more you learn and the easier it becomes to create the right image. To achieve the right results, use clear and specific prompts, experiment with styles, colours and angles and fine-tune parameters. Take a look at prompts created by others and explore new techniques, adapting to your project's demands.
Images created with Midjourney
Effortless Content Creation
One of the great time savers of AI image generation is that you no longer need to spend hours searching for stock photos or organising photo shoots. You can simply input a text prompt describing your desired image, and the AI tool takes care of the rest. While there is a certain skill to prompting that you will learn with time, a beginner using simple prompts can create stunning images. Each image you generate is one of a kind, can be specifically tailored to your business and is yours to use commercially. Midjourney gives you greater control over your images, including choice of aspect ratio, inpainting (zooming out & choosing what the image contains) adding or removing objects in the images and much more. Dall.E 3 on the other hand is much better at producing text on images. Dall.E 3 also creates more textured images. I use both tools, because what may not work with one, will with the other, and visa versa.
Images created with Dall.E 3
Maintaining brand consistency
Ensuring a cohesive aesthetic across all your marketing materials is vital for building and enhancing brand recognition. AI image generation tools can be trained on your brand guidelines and color palettes, ensuring each image produced aligns seamlessly with your visual identity. Previously, achieving this level of control required access to expensive design resources. Now you can create stunning images for your website, with colours that blend seamlessly with your brands aesthetic. You can also create a range of images that align in design for promotional purposes.
Images created with Midjourney
Personalising content with AI image generation
One very handy aspect of AI image generation is that you can create a more personalised images. Stock images can often look a bit bland and fake. The generic set up of models and their over enthusiastic expressions often look inauthentic. You will recognise them as two men in suits shaking hands on a deal or a friendly doctor laughing unnaturally with a patient. These images 'feel' false to your audience because they are. Image generation tools make it possible for you to naturalise your images, and ironically enough, make them more genuine looking. This enables you to tailor your visuals to your target audience in a much more specific and personable way.
Images created in Midjourney
So, as AI image generation continues to gain traction, it's exciting to see how it will shape the future of content creation and marketing. From where I'm standing, more imaginative content, enhanced brand aesthetics, as well as saving time and reducing costs, makes AI image generation a game changer.
The above images were created using Dall.E 3 ( free to use) and Midjourney.( starting at $10 for 200 images per month) If you need help with choosing the right prompt go to the Midjourney gallery  and search the subject. (please note you must be a Midjourney subscriber)
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